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Social judgment theory represents an attempt to generalize psychophysical judgmental principles and the findings to the social judgment. With the person's preferred position serving as the judgmental anchor, SJT is a theory that mainly focuses on the internal processes of a person's own judgment in regards to the relation within a communicated ...
Brunswik's lens model is a conceptual framework for describing and studying how people make judgments. For example, a person judging the size of a distant object, physicians assessing the severity of disease, investors judging the quality of stocks, weather forecasters predicting tomorrow's weather and personnel officers rating job candidates all face similar tasks.
Social judgment theory (SJT) is a persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland [17] in 1961, and was defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes. The social judgment theory aims to explain how audiences process messages.
Social judgment theory suggests that when people are presented with an idea or any kind of persuasive proposal, their natural reaction is to immediately seek a way to sort the information subconsciously and react to it. We evaluate the information and compare it with the attitude we already have, which is called the initial attitude or anchor ...
This comparative processing mechanism is built on "information-integration theory" [42] and "social judgement theory". [43] Both of these theories have served to model people's attitude change in judging the new information while they have not adequately explained the influential factors that motivate people to integrate the information.
Furthermore, social judgment theory states that the greater the latitude of rejection for an individual (the more positions they object to outside of their own), the more involved that person is assumed to be with that topic (i.e. the stronger their attitude towards the topic), and the harder it will be to persuade them to change their attitude ...
Past and present cast members from "Saturday Night Live" reveal what really goes on behind the scenes.
The social judgement theory examines how the assessment and perception of one's ideas are consistent with current attitudes. As new ideas are present, it is assessed by contrasting with one's current beliefs. Muzafer Sherif examined how one has their own latitudes of perception of their ideas and that may be opposing to others' point of view.