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Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to take market share away from a company's main brand. [1] A related concept is the flanker brand, a term often found in the mobile phone industry and elsewhere.
Venum is a French manufacturer of apparel and equipment for various martial arts, combat sports, and fitness including mixed martial arts, boxing, Brazilian jiu-jitsu, Muay Thai and karate.
The Unified Rules of MMA provide clear guidelines around the shorts used during professional and amateur MMA bouts. These rules have provided a benchmark for apparel companies to design and develop training and competition shorts for mixed martial arts and related sports. MMA shorts have now evolved from regular board shorts or biking shorts.
Sports kit manufacturers Manufacturer Country Founded Founder(s) Key people Products Headquarters Total assets Website Adidas: Germany: 18 August 1949
Seeking Public Appraisal?: After more than a decade in business, Los Angeles-based designer Shaina Mote is pivoting (and also relocating from L.A. to upstate New York). She announced this week the ...
As the sport grew, it became apparent that the gi and traditional gear were hindering the performance of many athletes. Bad Boy recognized this and created the first shorts designed for the needs of Vale Tudo fighters. The Vale Tudo (VT) shorts were based on the Sungão, which is the Brazilian word for the swim briefs favored on Brazil's beaches.