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It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. [6] René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press after he bet his team captain a crocodile-skin suitcase that he would win his match.
Alligator is now owned by Baker Street Brands, and produces rainwear, clothing and luggage, described as one of their "heritage brands". [1] In 2011, Baker Street Clothing won a four-year legal case against Lacoste, who argued that people would confuse the trademark Alligator with their crocodile logo.
The brand hit its peak popularity in the late '70s and early '80s when the "preppy" look became mainstream, with many nationwide department stores featuring separate "Izod/Lacoste" shops, with jackets, sweaters, and a wide variety of other apparel. During this period, annual sales reached $150 million for the shirts alone.
The company paid $1.4 million per annum for the naming rights during the first two years of the agreement, while the Nets remained tenants, which dropped to $750,000 per year for the balance of the five-year deal. [20] In 2009, Izod became the official apparel provider of the IndyCar Series and Firestone Indy Lights Series. Izod produces T ...
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The two fought an extended fight for logo rights in China, but eventually reached a compromise in 2003. Crocodile agreed to change its logo to have a more vertical tail and more scales for its logo. [17] In 2013, Crocodile Garments won the right to appeal this trademark agreement in New Zealand. [18]
In addition to clothing, they offer other related products, including camping food. [17] Its sales grew to $750m by 2015. [ 18 ] By the late 2010s, branded Patagonia fleece vests became known for their use by financial executives, and in 2019, Patagonia announced that its distribution of branded products would focus on firms committed to ...
After W. L. Gore & Associates corrected the problem, Sierra West's waterproof clothing became a success. [1] By 1985, Sierra West was one of the top ten backpacking gear companies in the US. [2] Big Dog Mascot at Parade. According to company lore, in 1983, a group of white water rafters were gifted oversized shorts before launching into the water.