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Let The Light In. Sometimes, you really don't need a window treatment! We promise this isn't an easy out but practical decorating advice that most design-minded homeowners could easily overlook.
Arch-headed display windows of a heritage listed shop front from 1847 at Sværtegade 3 in Copenhagen, Denmark. A display window, also a shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. [1]
Store design consists of mainly two techniques: interior and exterior displays, also known as in-store design and window design. The goal of these two techniques is to attract the attention of consumers, entice them into the store, to keep them in the store as long as possible, and influence purchasing decisions.
Window coverings comprise materials used to cover a window to manage sunlight, privacy, additional weatherproofing or for purely decorative purposes. Window coverings are typically used on the interior side of windows, but exterior solutions are also available. Window coverings may be used to manage overheating and glare issues due to sunlight.
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