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From the 1950s onwards, there were several memorable advertising campaigns by the Milk Marketing Board. Slogans included "full of natural goodness", "is your man getting enough?", "milk's gotta lotta bottle" (written by the advertising executive Rod Allen), and "drinka pinta milka day" designed by the advertising agency Ogilvy. [3]
Milka is a Swiss brand of chocolate confectionery. Originally made in Switzerland in 1901 by Suchard, it has been produced in Lörrach, Germany, from 1901. [3] [4] Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc., which had taken over the brand in 1990.
"Drinka pinta milka day" was an advertising slogan used by the British Milk Marketing Board and Dairy Council. It was coined by Bertrand Whitehead in 1958 as part of a campaign to counter the drop in milk sales following price increases after the 1956 withdrawal of government subsidies to milk producers.
Milk's gotta lotta bottle" was an advertising slogan used by the British Milk Marketing Board (MMB) in the early 1980s. It followed the " drinka pinta milka day " slogan used by the MMB from 1959. The new slogan was an attempt to halt declining sales particularly among young people.
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Milka: Milka cow 1971–present [12] Milkybar: Milky Bar kid: 1961–1998, 2000–present: the Milky Bar Kid is now computer generated and not an actual child Nederlandse Zuivel Organisatie Frau Antje: 1961–present
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