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Kewpie is described as a "cult favorite" in Japan. [10] According to the Los Angeles Times, "It has transcended the plane of mere human consumption to become a cultural touchstone — a passion that can border on obsession." [4] There is a Japanese word マヨラー (mayora) which means a person addicted to mayonnaise. [20]
As Sora News24 explained, Lawson describes the drink as a chilled drink mayo fanatics have long been waiting for." And they're selling it for ¥198 ($1.30) for 200ml.
Kewpie (Q.P.) is the most popular brand of Japanese mayonnaise, [65] advertised with a Kewpie doll logo. The vinegar is a proprietary blend containing apple and malt vinegars. [ 66 ] The Kewpie company was started in 1925 by Tochiro Nakashima, whose goal was to create a condiment that made eating vegetables more enjoyable.
Would you drink mayonnaise? If so - good news! Lawson will start selling a “drinkable mayonnaise” as a test product in Japan starting 11/26.
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In Japanese culture, there is a tendency to separate areas into "clean" and "unclean", and the contact between these areas is minimized. For example, the inside of the house is considered a clean area, whereas the outside of the house is considered unclean.
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