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A study done by Peter Schulman at the Wharton School, published in the Journal of Selling and Sales Management, looked to determine the effects of applying learned optimism in business. After measuring the optimism levels of an insurance sales force, it was determined that the optimistic sales people sold 35 percent more, and identified ...
The Power of Positive Thinking: A Practical Guide to Mastering the Problems of Everyday Living is a 1952 self-help book by American minister Norman Vincent Peale.It provides anecdotal "case histories" of positive thinking using a biblical approach, and practical instructions which were designed to help the reader achieve a permanent and optimistic attitude.
Schwartz suggested how to improve Stanley's first book, Marketing to the Affluent, "Now put all your focus on how they became wealthy. Think big.” [5] The American football coach, and sportscaster - Lou Holtz said it was his favorite book. [6] Basketball coach Joe Harrington gave each member of the Long Beach State 49ers a copy during the ...
Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book expands upon the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point , seeking to explain what makes an idea or concept memorable or interesting.
An optimist and a pessimist, Vladimir Makovsky, 1893. Researchers operationalize the term "optimism" differently depending on their research. As with any trait characteristic, there are several ways to evaluate optimism, such as the Life Orientation Test (LOT), an eight-item scale developed in 1985 by Michael Scheier and Charles Carver.
Doing Good Better should be required reading for anyone interested in making the world better." [3] [8] The book's website also quotes favorable blurbs from bioethicist and effective altruism proponent Peter Singer, Skype and Kazaa co-founder Jaan Tallinn, Center for Applied Rationality president and co-founder Julia Galef, business school ...