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2. Social marketing - Wikipedia

   en.wikipedia.org/wiki/Social_marketing

   The most common use of social marketing in today's society is through social media. [1] [2] Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behavior.

3. Social media use in health awareness - Wikipedia

   en.wikipedia.org/wiki/Social_media_use_in_health...

   Social media is proven to be useful for various chronic and incurable diseases where patients form groups and connect for sharing of knowledge. [4] Similarly, health professionals, health institutions, and various other individuals and organizations have their own social media accounts for health information, awareness, guidance, or motivation for their patients. [5]

4. Health promotion - Wikipedia

   en.wikipedia.org/wiki/Health_promotion

   There is a tendency among some public health officials, governments, and the medical–industrial complex to reduce health promotion to just developing personal skills, also known as health education and social marketing focused on changing behavioral risk factors. [8]

5. Health communication - Wikipedia

   en.wikipedia.org/wiki/Health_communication

   The recent explosion of new Internet communication technologies, particularly through the development of health websites (such as MedlinePlus, Health finder, and WebMD), online support groups (such as the Association for Cancer Online Resources), web portals, tailored information systems, telehealth programs, electronic health records, social ...

6. Social norms approach - Wikipedia

   en.wikipedia.org/wiki/Social_norms_approach

   The social norms approach, or social norms marketing, [1] is an environmental strategy gaining ground in health campaigns. [2] While conducting research in the mid-1980s, two researchers, H.W. Perkins and A.D. Berkowitz, [3] reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol.

7. Change4Life - Wikipedia

   en.wikipedia.org/wiki/Change4Life

   Change4Life is a public health programme in England which began in January 2009, [1] run by Public Health England. It was the country's first national social marketing campaign to tackle the causes of obesity. [2] In 2021, it was brought under the "Better Health" brand [3]