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This release expanded Social Studio beyond Salesforce's Marketing Cloud, where it started, integrating it with the Service Cloud and the Sales Cloud. This enabled sending leads over to the Sales Cloud — the salesperson can see the full context of the company's social media interactions with the lead. [41]
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
WhatsApp (officially WhatsApp Messenger) is an American instant messaging (IM) and voice-over-IP (VoIP) service owned by technology conglomerate Meta. [14] It allows users to send text, voice messages and video messages, [15] make voice and video calls, and share images, documents, user locations, and other content.