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Design elements are the basic units of any visual design which form its structure and convey visual messages. [1] [2] Painter and design theorist Maitland E. Graves (1902–1978), who attempted to gestate the fundamental principles of aesthetic order in visual design, [3] in his book, The Art of Color and Design (1941), defined the elements of design as line, direction, shape, size, texture ...
According to Alex White, author of The Elements of Graphic Design, to achieve visual unity is a main goal of graphic design. When all elements are in agreement, a design is considered unified. No individual part is viewed as more important than the whole design. A good balance between unity and variety must be established to avoid a chaotic or ...
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Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1]
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Symbols, or symbolic signs, are recognized only on the basis of a shared, learned code of visual signs (e.g., a Mercedes Benz logo, or any printed word in any written language). These three types of visual signs individually, or in combination, make up the visual design elements of nearly all visual messages.
Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.
A visual variable, in cartographic design, graphic design, and data visualization, is an aspect of a graphical object that can visually differentiate it from other objects, and can be controlled during the design process.