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Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
This is a behavioral form of detection avoidance called crypsis used by animals to either avoid predation or to enhance prey hunting. Predation risk has long been recognized as critical in shaping behavioral decisions. For example, this predation risk is of prime importance in determining the time of evening emergence in echolocating bats.
Experiments on blue jays suggest they form a search image for certain prey.. Visual predators may form what is termed a search image of certain prey.. Predators need not locate their host directly: Kestrels, for instance, are able to detect the faeces and urine of their prey (which reflect ultraviolet), allowing them to identify areas where there are large numbers of voles, for example.
The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". [2] Marketing theory emerged in the early twenty-first century. The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. [3]
A theory for the evolution of aposematism posits that it arises by reciprocal selection between predators and prey, where distinctive features in prey, which could be visual or chemical, are selected by non-discriminating predators, and where, concurrently, avoidance of distinctive prey is selected by predators.
Bayesian decision theory can be applied to all four areas of the marketing mix. [11] Assessments are made by a decision maker on the probabilities of events that determine the profitability of alternative actions where the outcomes are uncertain. Assessments are also made for the profit (utility) for each possible combination of action and event.
Predator–prey coevolution often makes it unfavorable for a predator to consume certain prey items, since many anti-predator defenses increase handling time. [16] Examples include porcupine quills, the palatability and digestibility of the poison dart frog, crypsis, and other predator avoidance behaviors. In addition, because toxins may be ...
This is an example of indirect genetic benefits received by the choosy sex, because mating with such individuals will result in high-quality offspring. The indicator traits hypothesis is split into three highly related subtopics: the handicap theory of sexual selection, the good genes hypothesis, and the Hamilton–Zuk hypothesis.