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2. Sales and operations planning - Wikipedia

   en.wikipedia.org/wiki/Sales_and_operations_planning

   Sales and operations planning (S&OP) is an integrated business management process through which the executive/leadership team continually achieves focus, alignment, and synchronization among all organization functions. The S&OP process includes an updated forecast that leads to a sales plan, production plan, inventory plan, customer lead time ...

3. Target costing - Wikipedia

   en.wikipedia.org/wiki/Target_costing

   Target costing. Target costing is an approach to determine a product's life-cycle cost which should be sufficient to develop specified functionality and quality, while ensuring its desired profit. It involves setting a target cost by subtracting a desired profit margin from a competitive market price. [1] A target cost is the maximum amount of ...

4. Sales operations - Wikipedia

   en.wikipedia.org/wiki/Sales_operations

   Sales targets may also be for sales activities, such as number of calls per day. Management usually sets the sales targets and the sales territory. The time span could be set for the day, week, month, fiscal quarter or year. In some businesses, staff pay includes earn a bonus that a member of staff may earn for reaching a specific sales target. [3]

5. Customer value proposition - Wikipedia

   en.wikipedia.org/wiki/Customer_value_proposition

   t. e. In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer). Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management.

6. Profit-based sales targets - Wikipedia

   en.wikipedia.org/wiki/Profit-based_sales_targets

   The purpose of profit-based sales target metrics is "to ensure that marketing and sales objectives mesh with profit targets." In target volume and target revenue calculations, managers go beyond break-even analysis (the point at which a company sells enough to cover its fixed costs) to "determine the level of unit sales or revenues needed not only to cover a firm’s costs but also to attain ...

7. Market segmentation - Wikipedia

   en.wikipedia.org/wiki/Market_segmentation

   Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

8. SMART criteria - Wikipedia

   en.wikipedia.org/wiki/SMART_criteria

   SMART criteria. A variant of the SMART model. S.M.A.R.T. (or SMART) is an acronym used as a mnemonic device to establish criteria for effective goal-setting and objective development. This framework is commonly applied in various fields, including project management, employee performance management, and personal development.

9. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...