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The Wall Street Journal writer Stephanie Capparell argues in her book The Real Pepsi Challenge that Boyd faced a more difficult challenge than Jackie Robinson in breaking the color barrier of corporate America. By doing the same work and competing for the same jobs as white people, Boyd's team presented more of a threat to the average white man.
A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge." In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [6]
Odyssey: Pepsi to Apple is an autobiography by John Sculley, former Apple CEO, and John A. Byrne in August 1987 [1], published by Harper & Row. In Odyssey, Sculley describes his time as CEO of PepsiCo and Apple during the late 1970s and early 80s. The epilogue of the book is dedicated to describing the Knowledge Navigator, a concept of Sculley's.
Leonard v. Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood.
9 Pepsi Challenge Computer Game. 2 comments. 10 Formal Test? 1 comment. 11 Actual taste. 1 comment. 12 X-Factor. 1 comment. Toggle the table of contents. Talk: Pepsi ...
University of North Carolina at Chapel Hill, University of Maryland School of Medicine. Occupations. Pharmacist. inventor. company founder. Known for. Inventor of Pepsi and Pepsi-Cola Company. Signature. Caleb Davis Bradham (May 27, 1867 – February 19, 1934) was an American pharmacist, who invented the soft drink Pepsi.
The 20th Annual 24 Hour Pepsi Challenge was a 24-hour endurance sports car race held on January 30-January 31, 1982 [1] at the Daytona International Speedway road course. The race served as the opening round of the 1982 IMSA GT Championship . Victory overall and in the GTP class went to the No. 18 JLP Racing Porsche 935 driven by John Paul ...
For example, the Pepsi Challenge [1] is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products. Blind taste tests are ideal for goods such as food or wine that are consumed directly. Researchers use blind taste tests to obtain ...