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The product was named Dial and claimed to provide "round-the-clock" protection against the odor caused by perspiration. [5] Dial was introduced nationally in 1949 and was advertised as "the first active, really effective deodorant soap in all history [because it] removes skin bacteria that cause perspiration odor". [3]
The Greyhound Corporation acquired the consumer products business of Purex (which included Fels-Naptha) in 1985 and was combined with Greyhound's Armour-Dial division, forming The Dial Corporation. [4] In December 2003, Dial was sold to Henkel for $2.9 billion. [5] In September 2022, Summit Brands acquired Fels-Naptha from Henkel. [6]
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
Zest (brand) "Zestfully clean!" Zest is an American brand of soap and body wash owned by High Ridge Brands for the United States, Canada and Puerto Rico and by Unilever for the rest of the world. It was originally introduced by Procter & Gamble in 1955 [1] with the slogan "For the first time in your life, feel really clean."
Ivory (French: Savon d'Ivoire) is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
Hexachlorophene. Hexachlorophene, also known as Nabac, is an organochlorine compound that was once widely used as a disinfectant. The compound occurs as a white odorless solid, although commercial samples can be off-white and possess a slightly phenolic odor. It is insoluble in water but dissolves in acetone, ethanol, diethyl ether, and chloroform.