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The high shelves behind the bartender at New Orleans' Superior bar display the establishment's expensive, "top shelf" liquor brands. The Distilled Spirits Council of the United States (DISCUS) divides all spirit categories into four segments: standard, premium, high-end premium, and super premium, with each of the latter three categories often colloquially described under the umbrella of "top ...
In 2023, Fawn Weaver, spirits-industry powerhouse and founder of Uncle Nearest Premium Whiskey, acquired Domaine Saint Martin in Grande Champagne; the brand is among the few Black-owned Cognac ...
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Courvoisier was the first cognac brand to appear on TV with an advertisement on UK television broadcast to nine million viewers. In 2009, Courvoisier was the first alcohol brand to release a 3D advertisement, titled "Cognac With Another Dimension", on TV and in cinemas, ahead of the viewing of the biggest-grossing film of all time, Avatar. [12]
Even Modelo importer Constellation Brands, which had waved off trade concerns before the election, saw its stock fall 3.5% after Trump proposed 25% tariffs on goods from Mexico last month, before ...
The high shelves behind the bartender at New Orleans' Superior bar display the establishment's expensive, "top shelf" liquor brands. A rail or well drink is usually served when a customer does not specify that a particular brand of liquor be used.