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Evelyn Lauder (née Hausner; August 12, 1936 – November 12, 2011) [1] was an Austrian American businesswoman, socialite and philanthropist who has been credited as one of the creators and popularizers of the pink ribbon as a symbol for awareness of breast cancer.
The Estée Lauder Companies' 2012 Breast Cancer Awareness Campaign Celebrates its 20th Anniversary and the Life and Legacy of Founder Mrs. Evelyn H. Lauder by Ringing The Opening Bell SM at the ...
The Estée Lauder Companies Kicks off the 20 th Anniversary of Its Breast Cancer Awareness (BCA) Campaign and Honors the Life and Legacy of BCA Campaign Founder Mrs. Evelyn H. Lauder "COURAGE.
The pink ribbon symbol of breast cancer awareness is now 30 years old. Co-created by businesswoman Evelyn Lauder, the ribbon reminds women to get medical checkups and appears on products sold with ...
BCRF was founded in 1993 by Evelyn Lauder, Senior Corporate Vice President of The Estee Lauder Companies. Lauder's first foray into breast cancer awareness was through an initiative by herself and Alexandra Penney, former editor of SELF magazine, to make the pink ribbon an international symbol of breast cancer awareness. [4] [5] [6]
The aim of the NBCAM from the start has been to promote mammography as the most effective weapon in the fight against breast cancer. [2] In 1993 Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, founded the Breast Cancer Research Foundation and established the pink ribbon as its symbol, though this was not the first ...