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Iams (/ ˈ aɪ ə m z /) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced. [1]
To raise awareness of Iams' product, Mathile spent weekends at dog shows, handing out samples that his children helped him package in their basement. In 1975, after shortages of ingredients almost drove the company under, Mathile purchased a 50%-ownership interest in the company from founder and owner Paul Iams for $100,000. [ 7 ]
In 1950, he opened his first manufacturing plant in Dayton, Ohio with five employees. He named his first dog food, "Iams 999" to imply that it was nearly perfect. In 1982, Iams sold the business to Clay Mathile, who had joined Iams in 1970 and was Paul's business partner and friend. In 1999, the Mathiles sold The Iams Company to Procter and Gamble.
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon ...
Older and heavier he later played the dog in the Chuck Wagon dog food commercials in the 1970s. Serena, a small black poodle owned by actress Thelma Scott, appeared as Claire Houghton's pet, Serena, in the final year of the Australian soap opera Number 96. [citation needed] Shep, a Border Collie, featured on the Blue Peter television series.
They produced a mean of 1.4 litters per year, but a maximum of three litters in a year. Of 169 kittens, 127 died before they were six months old due to a trauma caused in most cases by dog attacks and road accidents. [159] The first litter is usually smaller than subsequent litters. Kittens are weaned between six and seven weeks of age.
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