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The company continued to grow. According to the Pittsburgh Press, in 1989, Blair had capabilities to process 100,000 orders per day, and was shipping as many as 75,000 packages a day. It had sales in 1988 of US$414 million, US$506.8 million in 1998, and US$420 million in 2007. Blair had 15 million Americans on its mailing list. [8]
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Early catalogs were printed in one color by the local newspaper. [1] The first four-color catalog, called Northcountry, was published in 1985. Writing and design were handled in house, leveraging Ann's background as a copy director for Macy's.
In 1947, the company was the fourth-largest mail-order distributor in the United States with $79.2 million in sales and changed its name to Aldens, Inc. [2] In 1957, sales were $102.4 million, they had 4,795 employees, and operated catalog telephone stores in 68 cities. [2]
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After opening another store, Urban Outfitters, Hayne worked the concept behind Anthropologie, aiming to sell products targeting 30 to 45-year-old women. [6] In the autumn of 1992, Anthropologie opened its first free-standing store in a refurbished automobile shop in Wayne, Pennsylvania. [7] In 1998, the brand launched a mail-order catalog. [8]
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