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Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
The first official logo of Apple Inc. was used from 1977 to 1998. [189] According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet. [190] Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.
English: The logo for Apple Computer, now Apple Inc..The design of the logo started in 1977 designed by Rob Janoff with the rainbow color theme used until 1999 when Apple stopped using the rainbow color theme and used a few different color themes for the same design.
Steve Jobs and Steve Wozniak were fans of the Beatles, [2] but Apple Inc. had name and logo trademark issues with Apple Corps Ltd., a multimedia company started by the Beatles in 1968. This resulted in a series of lawsuits and tension between the two companies. These issues ended with the settling of their lawsuit in 2007.
The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [ citation needed ] Janoff later worked for agencies established in New York City and Chicago such as Chiat/Day where he designed print, TV advertising and branding for numerous national and international clients.
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Apple Garamond was used in most of Apple's marketing. Since the introduction of the first Macintosh in 1984, Apple adopted a new corporate font called Apple Garamond. [citation needed] It was a variation of the classic Garamond typeface, both narrower and having a taller x-height. Specifically, ITC Garamond (created by Tony Stan in 1977) was ...