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  2. Levi Strauss & Co. - Wikipedia

    en.wikipedia.org/wiki/Levi_Strauss_&_Co.

    Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.

  3. Jean jacket - Wikipedia

    en.wikipedia.org/wiki/Jean_jacket

    A "Canadian tuxedo" (also known as "double denim") is a colloquial term for wearing a jean shirt or denim jacket with jeans. [20] The term reportedly originated in 1951 after Bing Crosby was refused entry to a hotel in Vancouver , British Columbia , because he was wearing a denim top and denim bottoms.

  4. Jeans - Wikipedia

    en.wikipedia.org/wiki/Jeans

    A pair of jeans Microscopic image of faded fabric. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873.

  5. Levi Strauss - Wikipedia

    en.wikipedia.org/wiki/Levi_Strauss

    Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]

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  7. Great Western Garment Co. - Wikipedia

    en.wikipedia.org/wiki/Great_Western_Garment_Co.

    During the 1950s, GWG's Donald Freeland developed the stone washed technique for its products, increasing the softness and flexibility of the rigid denim fabric. By the 1970s, the denim and textiles industry had fully adopted the stone-washing technique, helping to bring denim to a larger and more versatile market.

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