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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self confidence in women and young children. Launched by Unilever in 2004, [1] Dove's partners in the campaign include Ogilvy, Edelman, and Harbinger Capital. [2] Part of the overall project was the Evolution campaign.
Two varieties of modern hair sprays. Hair spray (also hair lacquer or spritz) is a common cosmetic hairstyling product that is sprayed onto hair to protect against humidity and wind and have it stay in a desired shape. Hair sprays typically consist of several components for the hair as well as a propellant. [1]
A bottle of modern-day hair conditioner by Clairol (right) Modern hair conditioner was created at the turn of the 20th century when the Edouard Pinaud company presented a product he called Brilliantine at the 1900 Exposition Universelle in Paris. [4] His product was intended to soften men's hair, including beards and moustaches. [5]
Sunsilk began its first television advertising in 1955 with a campaign that focused on specific hair "issues". In the UK, the campaign focused on shiny hair. During the 1960s, a television commercial of Sunsilk featured a tune composed by John Barry, "The Girl with the Sun in Her Hair", which became so popular that it was subsequently released as a pop single.
His innovation was for Stopette, an underarm deodorant dispensed by squeezing the bottle. This invention created a huge demand in the industry for the plastic bottle; for the first time, plastic was competing with glass for this type of packaging. [6] Montenier also holds a patent for a fanciful design for a shaving bowl (US design patent D143 ...