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  2. Purex (laundry detergent) - Wikipedia

    en.wikipedia.org/wiki/Purex_(Laundry_detergent)

    In 1975, Purex liquid laundry detergent was introduced. Purex liquids began the use of its distinctive blue plastic bottle in 1981. In 1981, Purex acquired the food and household brands of A. E. Staley Manufacturing Company , among them, Cream Corn Starch, Staley Pancake and Waffle Syrup, Sta-Puf fabric softener, Sta-Flo liquid starch and Sno ...

  3. A. E. Staley - Wikipedia

    en.wikipedia.org/wiki/A._E._Staley

    A. E. Staley also produced many famous food and household brands including Cream Corn Starch, Staley Pancake and Waffle Syrup, Sta-Puf fabric softener, Sta-Flo liquid starch and Sno Bol toilet bowl cleaner. The food and household brands were subsequently sold to Purex Industries, Inc. in 1981. [9]

  4. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...

  5. Laundry starch - Wikipedia

    en.wikipedia.org/wiki/Laundry_starch

    Laundry starch or clothing starch is a liquid suspension prepared by mixing a vegetable starch in water used in the laundering of clothes. In biochemistry, starch refers to a complex polymer derived from glucose, but in the context of laundry, the term "starch" refers to a suspension of this polymer that is used to stiffen clothing.

  6. Total addressable market - Wikipedia

    en.wikipedia.org/wiki/Total_addressable_market

    Total addressable market (TAM), or total available market, is the total market demand for a product or service, [2] calculated in annual revenue or unit sales if 100% of the available market is achieved. Serviceable available market (SAM) is the portion of TAM that is reachable and can potentially be served by a company's products or services. [2]

  7. It’s just water in a can. How did Liquid Death become a ...

    www.aol.com/news/water-became-billion-dollar...

    Liquid Death’s broadening appeal means it is poised to take market share from both the water market as well as the beer and newly growing nonalcoholic drink market, said Dan Buckstaff, chief ...

  8. Modified starch - Wikipedia

    en.wikipedia.org/wiki/Modified_starch

    Modified starch, bonded with phosphate, allows the starch to absorb more water and keeps the ingredients together. [8] Modified starch acts as an emulsifier for French dressing by enveloping oil droplets and suspending them in the water. Acid-treated starch forms the shell of jelly beans. Oxidized starch increases the stickiness of batter.

  9. Ingredion - Wikipedia

    en.wikipedia.org/wiki/Ingredion

    They also acquired Western Polymer, a US potato starch manufacturer that produces cationic starch for the paper industry. Western Polymer employed about 70 people at 3 sites. [33] [34] Ingredion acquired PureCircle in 2020, a stevia sweeteners maker. [35] [36] That year they also began marketing Canadian company NorQuin's quinoa products. [37]