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Many millennials came of age at a time when the mantra "Treat yo' self" from "Parks and Recreation" became popular. However, Gen Z seems to have taken this financial planning principle to heart ...
Gen-Z loves thrift shopping and buying second-hand, so much so that certain thrift shops have noticed a decline in the quality and variety of items in your average thrift shop. Young people are no ...
The rise of e-commerce that pushes consumers to make decisions based on social media ads and promotional videos has profoundly affected Gen Z's shopping habits, according to a 2024 survey from ...
Shopping Habits. Gen Z might have been basically raised on their phones, but they still value a quality brick-and-mortar experience — in fact, they favor in-store shopping when making a purchase.
For years, marketers were obsessed with understanding millennial spending behavior, and while this generation still holds immense influence, a younger cohort has risen into the spotlight: Gen Z ...
Gen Z is a very spending-conscious generation. When shopping, 73% of millennials are not willing to exchange an item for a lower-priced alternative; however, only 62% of Gen Z are not willing to ...
Gen Z -- currently aged 11 to 26 -- is facing a specific set of financial challenges. Becoming young adults amid a tricky economic landscape that includes stubborn inflation and soaring interest...
Millennials have surpassed baby boomers as the largest generation in the United States, so it's vital for retailers to understand the average millennial spending habits of someone born between 1981...