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Namely, millennials and Generation Z have lived through the Great Recession, followed by an incredible 10-year bull market, then an unprecedented global pandemic and historic inflation.
Shopping Habits. Gen Z might have been basically raised on their phones, but they still value a quality brick-and-mortar experience — in fact, they favor in-store shopping when making a purchase ...
Many millennials came of age at a time when the mantra "Treat yo' self" from "Parks and Recreation" became popular. However, Gen Z seems to have taken this financial planning principle to heart ...
Generation Z (often shortened to Gen Z), also known as Zoomers, [1] [2] [3] is the demographic cohort succeeding Millennials and preceding Generation Alpha.Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years, with the generation most frequently being defined as people born from 1997 to 2012.
Thrift Shopping Over Buying New. Gen-Z loves thrift shopping and buying second-hand, so much so that certain thrift shops have noticed a decline in the quality and variety of items in your average ...
Gen Z -- currently aged 11 to 26 -- is facing a specific set of financial challenges. Becoming young adults amid a tricky economic landscape that includes stubborn inflation and soaring interest...
For years, marketers were obsessed with understanding millennial spending behavior, and while this generation still holds immense influence, a younger cohort has risen into the spotlight: Gen Z ...
Millennials and Gen Z tend to opt for more environmentally friendly modes of transportation, such as green vehicles or alternatives like public transit, cycling, scootering or car-sharing. In ...