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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
Arpetan; বাংলা; Boarisch; Català; Čeština; Dansk; Deutsch; Eesti; Español; Esperanto; Euskara; فارسی; Français; Frysk; Galego; 한국어 ...
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [1] [2] A private-label brand is almost always offered exclusively by the firm that owns it. However, in rare instances, the brand is licensed to another company. [3]
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price.
Busch Beer, an economy brand 4.3% lager, was introduced in 1955 as Busch Bavarian Beer; [65] the brand name was changed in 1979 to Busch Beer. [66] The Busch brand was introduced largely in response to Major League Baseball rules in force in the 1950s, when stadium corporate naming rights were a fairly new and somewhat controversial concept. At ...
White label may refer to: White-label product, a permitted replication and rebranding of a product; White label record, records with plain white labels attached. White Label Music, an independent record label based in the United Kingdom; White Label, an album by Venetian Snares; White Label Records, an imprint of Mushroom Records
The General Brewing Company was founded in San Francisco, California by Eugene Selvage (who remained the owner and chief executive officer until 1961). [2] [3] Eugene teamed up with Paul C. von Gontard, a grandson of Aldophus Busch, and German brewmaster Julius Kerber, to launch a state-of-the-art brewery that could brew beer that rivalled those made in Europe.