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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2]Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position Bodyarmor as a premium sports beverage above its own Powerade brand. [2] The purchase by Coca-Cola made them the second largest shareholder. In November 2021, Coca-Cola acquired the remaining 85% stake of the company. [3]
Athletes that are actively training lose water and electrolytes from their bodies by sweating, and expending energy.Sports drinks are sometimes chosen to be a solution for this problem through fluid replacement, carbohydrate loading and nutrient supplementation, [4] although the same source also states that "Whether water or a sports drink is consumed is the athlete's choice."
Coca-Cola (KO) launches Powerade Ultra and Powerade Power Water under Powerade Sports drink category. This is likely to aid the company's sales. Coca-Cola Adds Two Powerade Sports Drinks, Enhances ...
Examples of these items may include premium health and wellness brands, artisanal cheeses and specialty or gourmet foods.” ... like the impossible to imitate Coca-Cola, are another area where ...
Powerade is the official sports drink of the Australian rugby league team and the Australian union team, the Australian Football League, PGA Tour, NASCAR (2003–present), NHRA, [11] NCAA, the U.S. Olympic Team (excluding U.S.A. Basketball and U.S. Soccer, which have deals with Gatorade) and many other national Olympic federations, The Football League [12] and many other soccer leagues and ...
Coca-Cola’s price hike may mean that people end up spending less on their products — as the company noticed back in July 2023. Consumers may ditch soda altogether, or drink cheaper, off-brand ...
The company's previous beverages were taken ownership of by the Coca-Cola Company. [31] The energy shot product, an offshoot of the energy drink, was launched in the US with products such as 5-Hour Energy, which was first released onto the market in 2004. A consumer health analyst explained in a March 2014 media article: "Energy shots took off ...