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McDonald's capitalized on Burger Chef's Funmeal concept of a children's meal when it introduced the first Happy Meal in 1977. The original happy meal consisted of a regular sized burger, keebler cookies, a soda, and a cracker jack surprise toy. [83] (sometime later known as the Mighty Kids meal).
Menu Explodes. For years, McDonald’s was known as the place for burgers, fries and shakes. Today, the ever-expanding menu includes hundreds of options with featured favorites including the Big ...
The McDonald's brothers opened their first McDonald's restaurant on May 15, 1940 in San Bernardino, California. Originally, a carhop drive-in system was used to serve customers. The initial menu items were centered around barbecue and the first name the brothers used for their business was "McDonald's Famous Barbecue."
From the beginning, McDonald's focused on making hot dogs and hamburgers as efficiently and quickly as possible. [15] [62] During the 1940s, simple and formative concepts took root at McDonald's, including the preparation and service of burgers in just one minute and the ability for customers to eat in their own cars in a drive-in style. All ...
In 1990, McDonald's began cooking fries in cholesterol-free, 100% vegetable oil. Then, in 2008, the company announced all french fries in the U.S. and Canada will have 0 grams trans-fat per ...
The Big Mac, often considered the most iconic fast-food burger, has been a McDonald's menu staple since 1967. Created by Pittsburgh franchise owner Jim Delligatti, the original Big Mac featured a ...
The brand was still sold at select restaurants during 1998 and 1999. On August 18, 2000, the Arch Deluxe was finally discontinued, and is no longer found at McDonald's stores. [6] McDonald's is estimated to have spent over US$300 million (equivalent to $583 million in 2023) on the research, production, and marketing for the Arch Deluxe. [8]
We cook it all for you at McDonald's (1982, concurrent with 1980 slogans) McDonald's and you (October 1982– April 16, 1984) It's a good time for the great taste of McDonald's (April 16, 1984 – April 10, 1988, this slogan was used on newspapers from April 16, 1984, until March 6, 1990, and in November 1993)