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The Walkers brand (under PepsiCo) sponsors the UEFA Champions League and the Super Cup for the UK and Irish markets. In 2019, Walkers reunited with the Spice Girls, with the 1990s girl band featuring in a campaign. [19] Since 2008, Walkers has run its "Do Us a Flavour" campaign, challenging the British public to think up unique flavours for its ...
Walkers, owned by PepsiCo, purchased the Quavers brand in July 1995, when it became one of the Frito Lay International brand names. [2] In 1996, a Tangy Tomato flavour was added to the range. By 1997, the brand was part of Walkers' short-lived "Snackshack" range, and was relaunched twice in April 1998 and in March 1999.
A Spicy flavour was released in August 2000, replacing Cheesy (with the Yellow Monster being retired in the process) and a new Purple Monster (which looked like the Pink Monster from the first era) was the main monster for that flavour. [7] In August 2001, Walkers announced a special Halloween variant of the Pickled Onion flavour that could ...
Lay’s is asking fans to submit uniquely delicious chip flavor ideas as part of the Do Us a Flavor contest. The competition is officially back after a seven-year hiatus, PEOPLE can exclusively ...
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In March 2024, the Flamin' Hot flavour for all Wotsits varieties was renamed to "Sweet and Spicy Flamin' Hot" to avoid confusion with Walkers' "Extra Flamin' Hot" brand, of which a new Wotsits Crunchy flavour was released for the range. [23] On 1 July, Walkers announced the "Yummy With" range of lower-salt snacks made with chickpea flour.
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