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In 1964, after facing much pressure from the public, The Cigarette Advertising Code was created by the tobacco companies, which prohibited advertising directed to youth. [35] Advertising continued to use celebrities and famous athletes. Popular comedian Bob Hope was used to advertise for cigarette companies. [35]
1958 advertisement for L&M cigarettes, promoting the brand's "exclusive filtering action". The tar derby is the period in the 1950s marked by a rapid influx in both cigarette advertising focused on tar content measurements to differentiate cigarettes and brand introduction or repositioning focusing on filter technology.
During market research in the 1950s, men indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women. [10] The repositioning of Marlboro as a men's cigarette was handled by Chicago advertiser Leo Burnett. Most filtered cigarette advertising sought to make ...
A Frank Statement to Cigarette Smokers. A Frank Statement to Cigarette Smokers was a historic first advertisement in a campaign run by major American tobacco companies on January 4, 1954, to create doubt by disputing recent scientific studies linking smoking cigarettes to lung cancer and other dangerous health effects.
In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback ...
By Glenn Albin Cigarettes kill? A Florida jury thought so and has just awarded a widow of a lung cancer victim $24 billion in damages. Lawyers argued that R.J. Reynolds was negligent in informing ...
Gray listened to advertising employees from the William Esty Co., and the slogan "Winston tastes good like a cigarette ought to" was considered, then replaced by the more succinct "Winston tastes good like a cigarette should." [5] The first print ad appeared in the Pittsburgh Post-Gazette in September 1954, [6] with an ad in Life following the ...
Kool cigarette advertising began with the character of "Willie" the penguin, [8] [9] who was portrayed as several different professions, among which were a doctor, a soldier and a chef. [ 10 ] [ 11 ] In the early 1950s, the company placed a number of decal signs at entrance doors reading "Come in... it's Kool inside", indicating that the space ...