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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
A white-label product is not created exclusively for one company, and although white-label manufacturers might offer customizations to their products, these are usually limited. [18] The specifications of a private-label product are set out by the client, whereas a white-label product is more generic and already designed. [19] [20]
However, it only allows the member to white-label certified products as well as use Alliance Certification trademarks for a per product and annual fee. Adopter members are allowed access to completed CSA specifications and standards, like Zigbee. They also gain access to Alliance technology logos and trademarks for certified products [4]
CCL's Label business is its largest business segment; contributing approximately 63% to CCL's total sales as of 2016. [2] The Label Division provides package decorating solutions [clarification needed] and specialty label applications for global customers. CCL Label is one of the world's largest converters of pressure-sensitive and film materials.
Generic brand products may be of similar quality as a branded product, and are commonly made from the standard ingredients used for branded products. Without the costs of marketing individual products, generic brands are priced lower than branded products. They are preferred by customers for whom price or value-for-money is the priority. [1]
Dymo embossing tape label maker around 1967. Dymo Industries, Inc. was founded in 1958 to produce handheld tools that use embossing tape. [1] The embossing tape and handheld plastic embossing labeler was invented by David Souza from Oakland, California.
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