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The Betty Crocker Kitchens is a division and part of the test kitchens at the world headquarters of General Mills in Golden Valley, Minnesota, operator of the Betty Crocker brand. They are modeled after and equipped like a kitchen that would be found in an American home, since the company's products and recipes tested are intended for home use. [1]
Recipes for cake using Betty Crocker-brand cake mixes were a staple of early editions of the book. [6] The recipes in the first edition are "basic" according to a modern review, and many are "grossly outdated"; there are several recipes for hamloaf and an "international" recipe for "Spaghetti Oriental". [12]
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
General Mills single-handedly made chiffon cake into one of the most ubiquitous desserts of the 1950s, buying the recipe and even sponsoring contests devoted solely to this light and airy favorite.
Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) [1] was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Betty Crocker's radio scripts and was her radio voice for a time. [2] [3] Several different women are ...
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The recipe is credited to Harry Baker (1883–1974), a Californian insurance salesman turned caterer. Baker kept the recipe secret for 20 years until he sold it to General Mills, which spread the recipe through marketing materials in the 1940s and 1950s under the name "chiffon cake", and a set of 14 recipes and variations was released to the public in a Betty Crocker pamphlet published in 1948.