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As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by Hallmark in-house artist John Wagner, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
Irving's brother Morris started working at the card company in 1926. Morris and Irving in 1928 got a post card contract worth $24,000. The company started using self-serve display cabinets for its greeting cards in 1929 further cementing its position in the market. Sapirstein Greeting began in 1932 making its own greeting cards. [6]
They're ideal to drape over the fireplace, wrap around the banister, display as a centerpiece or decorate your front porch to let trick-or-treaters know this is the place to be. $9 at Walmart Walmart
Rack jobbers have played a role in the music industry: in the 1930s the Music Dealers Service was a rack jobber operating music sheet racks. [2] LP records have been supplied to stores in this fashion. [2] [3] [4] Other items rack jobbers have supplied include beauty aids, greeting cards, hardware, paperback books and toys. [5]
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