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On September 30, 2013, Apple surpassed Coca-Cola to become the world's most valuable brand in the Omnicom Group's "Best Global Brands" report. [25] Boston Consulting Group has ranked Apple as the world's most innovative brand every year since 2005. [26] The New York Times in 1985 stated that "Apple above all else is a marketing company". [27]
International Data Corporation (IDC) rekindled optimism in smartphone makers like Apple Inc (NASDAQ:AAPL) with its latest market update. It expects global smartphone shipments to climb by 5.8% to ...
In China's A-shares market, it is an established strategy to invest in companies along the Apple supply chain such as Lens Technology (which manufactures glass for iPhones), Ofilm (which manufactures camera modules), Goertek (which makes acoustic units) and Desai Battery. [14]: 281
In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
Some might think Apple's (NASDAQ: AAPL) best days are behind it. Revenue growth has ground to a halt. The company's biggest new product in years, its Vision Pro mixed reality headset, might be a ...
Apple’s growing ties to India—its first retail stores and more manufacturing—are a bright spot for the tech giant as global smartphone sales slip and its revenue tumbles.
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