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The agency's rationale for the brand strategy was defined as: "He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly."
Beginning in April 2007 and continuing through 2015, Goldsmith was featured in a high-profile television ad campaign, promoting Dos Equis beer. [7] The campaign, which transformed Goldsmith into "the most interesting man in the world", was credited for helping to fuel a 15.4 percent sales increase for the brand in the United States in 2009 and also made him into a very popular meme.
He replaced Jonathan Goldsmith as Dos Equis' Most Interesting Man in the World in 2016. [1] [2] [3] References External links. Augustin Legrand at IMDb ...
He narrated a series of commercials for the Mexican beer Dos Equis, revolving around their character of "The Most Interesting Man in the World", portrayed onscreen by actor Jonathan Goldsmith. [4] Lyman has provided the voice for many commercials of the German automaker BMW. He played the award ceremony narrator in the 2008 movie Iron Man.
Marathon Man: 1976: Nominated for Academy Award 35 J.J. Hunsecker Male Burt Lancaster: Sweet Smell of Success: 1957: Based upon columnist Walter Winchell: 36 Frank Booth: Male Dennis Hopper: Blue Velvet: 1986: 37 Harry Lime Male Orson Welles: The Third Man: 1949: 38 Caesar Enrico Bandello Male Edward G. Robinson: Little Caesar: 1931: 39 Cruella ...
100 Movie Quotes: 2005: 25 Scores: 2006: 100 Cheers: 2006: 25 Musicals: ... The most recent nominee to die is Mitzi Gaynor, aged 93, in October 2024. The 250 male ...
[4] Variety describes him as "indisputably one of the greatest record executives in history," while Barron's has described him as "a contender for most interesting man in the world." [5] [6] Having formed Island Records in Jamaica on May 22, 1959, Blackwell was among the first to record the Jamaican popular music that eventually became known as ...
Television film 1998 Grace and Glorie: Arnold Dudley 1999 Stark Raving Mad: Mr. Putnam Episode: "The Psychic" 2000 The District: Man in Bar Episode: "Pilot" 2000–2001 The Practice: William Hinks 6 episodes Primetime Emmy Award for Outstanding Guest Actor in a Drama Series: 2001 The Education of Max Bickford: Unknown Episode: "Herding Carts" 2002