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Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
Glassdoor is an American website where current and former employees anonymously review companies, operated by the company of the same name. [1]In 2018, the company was acquired by the Japanese Recruit Holdings (Owner of Indeed) for US$1.2 billion, and it continues to operate as an independent subsidiary.
The company's review system's reliability has also been affected by the submission of fake reviews by external users, such as false positive reviews submitted by a company to promote its own business or false negative reviews submitted about competing businesses – a practice sometimes known as "astroturfing" – which the company has tried to ...
User reviews are commonly provided by consumers who volunteer to write the review, rather than professionals who are paid to evaluate the product or service. User reviews might be compared to professional nonprofit reviews from a consumer organization , or to promotional reviews from an advertiser or company marketing a product.
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The launch of the Epic Games Store—a competing storefront to Steam—in December 2018, has been the focal point of a number of review bombs, as Epic has secured time-limited exclusive sales for new games in series that have traditionally been on Steam, with those leaving reviews on the older games on Steam upset at this exclusivity.
Trustpilot was founded by the company's former CEO, Peter Holten Mühlmann, in Denmark in 2007. [7] He started the company when his parents started shopping online. At the time, he was studying at Aarhus University, School of Business and Social Sciences and would later leave university to pursue Trustpilot. [8]