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Lacoste was involved in a long-standing dispute over its logo with Hong Kong–based sportswear company Crocodile Garments. At the time, Lacoste used a crocodile logo that faced right (registered in France in 1933) while Crocodile used one that faced left (registered in various Asian countries in the 1940s and 1950s).
Izod and Lacoste both continue to produce similar piqué polo shirts and are often mistakenly believed to be the same company. Lacoste polo shirts have the crocodile logo, while Izod has a monogram crest. Izod has had a number of repositionings in the marketplace (its current image being midrange preppy and performance apparel).
Izod of London became most notable for its pairing with the Lacoste shirt company from 1952 to 1993. Vincent Draddy began to license the Lacoste shirt to add prestige to the Izod line, but he could not find a market for the then-expensive $8.00 retail price (around equivalent to $95 in 2024).
Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.
Lacoste won their Hong Kong lawsuit in 1999. [15] The two fought an extended fight for logo rights in China, but eventually reached a compromise in 2003. Crocodile agreed to change its logo to have a more vertical tail and more scales for its logo. [17] In 2013, Crocodile Garments won the right to appeal this trademark agreement in New Zealand ...
The Ford logo on a truck at the Detroit Auto Show at Huntington Place on Jan. 10, 2025. Ford did not immediately respond to Fox News Digital’s request for comment.
In 1933, after retiring from professional tennis, Lacoste teamed up with André Gillier, a friend who was a clothing merchandiser, to market that shirt in Europe and North America. [4] [5] [7] Together, they formed the company Chemise Lacoste, and began selling their shirts, which included the small embroidered crocodile logo on the left breast ...
The evolution of Marvel's logo: 1961-present 1961-1963: "MC" The original Marvel logo opted for simplicity, consisting merely of an M placed vertically over a C. The two letters were quite small ...