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It offers neutral and stability shoes for men and women with various cushion levels. [19] The men's and women's versions of each shoe model are built using gender-specific templates to accommodate anatomical differences. Altra calls this Fit4Her on the lady's side and is the only running shoe brand to do a female-specific fit line wide. [10]
That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
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