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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
Hanging room, Armour's packing house, Chicago, 1896 Postcard of the Armour Packing Plant in Fort Worth, undated. Armour and Company had its roots in Milwaukee, where in 1863 Philip D. Armour joined with John Plankinton (the founder of the Layton and Plankinton Packing Company in 1852) to establish Plankinton, Armour and Company.
Plank's company reached $1 billion annual revenue for the first time in 2010, and Plank became a billionaire in 2011, when his net worth was estimated at $1.05 billion. [22] Between 2014 and 2016, Under Armour spent close to $1 billion to acquire makers of activity- and diet-tracking mobile apps.
In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position Bodyarmor as a premium sports beverage above its own Powerade brand. [2] The purchase by Coca-Cola made them the second largest shareholder. In November 2021, Coca-Cola acquired the remaining 85% stake of the company. [3]
The company also supplies branded and private label athletic, casual, and dress socks to retail companies in the United States [3] including Gold Toe Brands, PowerSox, SilverToe, Auro, All Pro, and the Gildan brand. [4] The company also manufactures and distributes Under Armour and New Balance brand socks. [5]
In 2018, his total compensation at Under Armour was $6,285,000. [4] In October 2019, Plank announced that Frisk would become Under Armour's CEO in January 2020, while Plank would become executive chairman and brand chief. [14] In addition to being Under Armour's president and CEO, Frisk joined the company's board of directors. [15]
Philip Danforth Armour Sr. (16 May 1832 – 6 January 1901) was an American meatpacking industrialist who founded the Chicago-based firm of Armour & Company. Born on a farm in upstate New York, he initially gained financial success when he made $8,000 during the California gold rush from 1852 to 1856. He later opened a wholesale soap business ...
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