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There are several camps in defining and executing web personalization. A few broad methods for web personalization include: Implicit; Explicit; Hybrid; With implicit personalization, personalization is performed based on data learned from indirect observations of the user. This data can be, for example, items purchased on other sites or pages ...
Personalized search is a web search tailored specifically to an individual's interests by incorporating information about the individual beyond the specific query provided. There are two general approaches to personalizing search results, involving modifying the user's query and re-ranking search results.
For example, an aspiring artist might give out business cards with their personal web page, and invite people to visit their page and see their artwork, "like" their page or sign their guestbook. A personal web page gives the owner generally more control on presence in search results and how they wish to be viewed online.
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A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displaying information (a portlet ); often, the user can configure which ones to display.
Simple forms or marketing examples of websites, such as a classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video, and navigation ...
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