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  2. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    A call to action is often used in email marketing, a form of media sent directly to consumers that typically raises awareness for a sale, event, promotion, or release. While consumers consent to the company contacting them via email, a call to action must be strong to be perceived as important when in an inbox.

  3. Corporate action - Wikipedia

    en.wikipedia.org/wiki/Corporate_action

    A corporate action is an event initiated by a public company that brings or could bring an actual change to the debt securities—equity or debt—issued by the company. Corporate actions are typically agreed upon by a company's board of directors and authorized by the shareholders. For some events, shareholders or bondholders are permitted to ...

  4. Which US companies are pulling back on diversity initiatives?

    www.aol.com/us-companies-pulling-back-diversity...

    The company said it would remove its quantitative workforce and supplier diversity ambitions, ensure incentives and employee goals were tied to business performance, and review training programs ...

  5. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    Call to Action, the implementation of outbound telemarketing to "activate" or elicit an action or response from prospects (i.e., entice prospects to visit a client's website). Appointment Setting , utilizing inbound or outbound telemarketing to create face-to-face or telephone appointments for sales purposes.

  6. Costco won't join DEI backlash. Why shareholders rejected ...

    www.aol.com/costco-wont-join-dei-backlash...

    Costco shareholders voted down an investor proposal from a conservative think tank that urged management to investigate the business risks of its diversity initiatives. More than 98% of shares ...

  7. Investors urge Walmart not to "give into bullying" on diversity

    www.aol.com/investors-urge-walmart-not-bullying...

    Dozens of shareholders representing $266 billion in assets are calling on Walmart to spell out the business reasons for backpedaling on the retailer's diversity, equity and inclusion (DEI ...

  8. Ty (company) - Wikipedia

    en.wikipedia.org/wiki/Ty_(company)

    All Beanie Baby hangtags had the website URL and a call to action printed underneath the poems and birthdays that commanded audiences to visit the company website ...

  9. CTA - Wikipedia

    en.wikipedia.org/wiki/CTA

    Call to action (marketing), a web design tenet that requires each page to clearly indicate the desired user response; Call to action (political), a call to activists to participate in a direct action or similar political activity; Call to arms; Cased telescoped ammunition; Central technical area, an equipment room used in broadcasting facilities