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Arm & Hammer is a brand of baking soda-based consumer products marketed by Church & Dwight, a major American manufacturer of household products.The logo of the brand depicts the ancient symbol of a muscular arm holding a hammer inside a red circle with the brand name and slogan.
The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
Coke is stepping into the prebiotic soda market with a new "fruit-forward line of beverages": Simply Pop.. The new products, an extension of Coke's "Simply" line, do not have any added sugar and ...
Walmart's Great Value line of products spans hundreds of goods. This includes things like pasta, frozen meals, peanut butter, bread, desserts and canned goods. It even includes nonperishables like...
The company was founded in 1847 to unify two companies created by John Dwight of Massachusetts and his brother-in-law, Austin Church of Connecticut.Their partnership had begun in 1846 with the two founders selling sodium bicarbonate (also known as baking soda) that they refined in Dwight's kitchen.
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Gan recommends using three times the amount of baking powder in lieu of baking soda. So, if a recipe calls for one teaspoon of baking soda, use three teaspoons (or one tablespoon) of baking powder.