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  2. Pricing objectives - Wikipedia

    en.wikipedia.org/wiki/Pricing_objectives

    increase sales volume (quantity) increase monetary sales; increase market share; obtain a target rate of return on investment (ROI) obtain a target rate of return on sales; stabilize market or stabilize market price: an objective to stabilize price means that the marketing manager attempts to keep prices stable in the marketplace and to compete ...

  3. Market penetration - Wikipedia

    en.wikipedia.org/wiki/Market_penetration

    Overall the major growth opportunities they implement attempt to peak sales through stressing current products in present markets and present products in new markets. This includes developing new products for existing markets, subsequently. It is about finding new ways to boost sales and keep customers loyal and increase market share.

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  5. Product life-cycle management (marketing) - Wikipedia

    en.wikipedia.org/wiki/Product_life-cycle...

    sales volume peaks and market saturation is reached; increase in competitors entering the market; prices tend to drop due to the proliferation of competing products; brand differentiation and feature diversification is emphasized to maintain or increase market share; industrial profits go down; 4. Saturation and decline stage

  6. How Does Costco Keep Its Prices So Low?

    www.aol.com/does-costco-keep-prices-low...

    Costco is notorious across the U.S. for its large warehouse-style stores, bulk products, and highly competitive prices. Amazon Prime Big Deal Days: 8 Items for Less Than $25 That Are Worth...

  7. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Examples of variable characteristics are: interest rates, location, date, and region of production. The sum total of the following characteristics is then included within the original price of the product during marketing. Variable pricing enables product prices to have a balance "between sales volume and income per unit sold". [32]