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The serviceable available market or served addressable market is more clearly defined as that market opportunity that exists within a firm's existing core competencies and/or past performance. The biggest consideration when calculating SAM is that a firm most likely can only service markets that are core or directly adjacent to its current ...
The social study of marketing is an interdisciplinary area of social science. It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption. Work in the area emphasizes the social and cultural dimensions of marketing practices but focuses also on technical and ...
Karl Paul Polanyi (/ p oʊ ˈ l æ n j i /; Hungarian: Polányi Károly [ˈpolaːɲi ˈkaːroj]; 25 October 1886 – 23 April 1964) [1] was an Austro-Hungarian economic anthropologist, economic sociologist, and politician, [2] best known for his book The Great Transformation, which questions the conceptual validity of self-regulating markets.
Sociology as a scholarly discipline emerged, primarily out of Enlightenment thought, as a positivist science of society shortly after the French Revolution.Its genesis owed to various key movements in the philosophy of science and the philosophy of knowledge, arising in reaction to such issues as modernity, capitalism, urbanization, rationalization, secularization, colonization and imperialism.
The following outline is provided as an overview of and topical guide to the discipline of sociology: . Sociology – the study of society [1] using various methods of empirical investigation [2] and critical analysis [3] to understand human social activity, from the micro level of individual agency and interaction to the macro level of systems and social structure.
According to etymologists, the term 'marketing' first appeared in dictionaries in the sixteenth century where it referred to the process of buying and selling at a market. [7] The contemporary definition of 'marketing' as a process of moving goods from producer to consumer with an emphasis on sales and advertising first appeared in dictionaries ...
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As time has passed, history and sociology have developed into two different specific academic disciplines. Historical data was used and is used today in mainly these three ways: examining a theory through a parallel investigation, applying and contrasting events or policies (such as Verstehen), and considering the causalities from a macro point of view.