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  2. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omnichannel marketing strategies with a single tool. Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and ...

  3. ActiveCampaign - Wikipedia

    en.wikipedia.org/wiki/ActiveCampaign

    ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. [3] The company offers email marketing, marketing automation, sales automation, and CRM functionality. [4] [5] [6] [7]

  4. Pivotal CRM - Wikipedia

    en.wikipedia.org/wiki/Pivotal_CRM

    Aptean CRM, formerly Pivotal CRM, is a customer relationship management (CRM) software system offered by Avolin, [1] an enterprise software and service company headquartered in Austin Texas. Pivotal CRM includes software tools for sales force automation (SFA), marketing automation and lead management , and customer service automation, as well ...

  5. Comparison of CRM systems - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_CRM_systems

    Comparison of mobile CRM systems; List of ERP software packages (Enterprise Resource Planning) Customer relationship management (CRM) References

  6. ExactTarget Acquires Pardot, Announces Vision to 'Redefine ...

    www.aol.com/news/2012-10-11-exacttarget-acquires...

    Pardot is a leading business-to-business marketing automation software provider located in Atlanta, Georgia. ... Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft ...

  7. Microsoft Dynamics 365 - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Dynamics_365

    Microsoft Dynamics 365 is an integrated suite of enterprise resource planning (ERP) and customer relationship management (CRM) applications offered by Microsoft. [1] Combines various functions such as sales, customer service, field service, operations, finance, marketing, and project service automation into a single platform.

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