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Coursera Inc. (/ k ər ˈ s ɛ r ə /) is an American global massive open online course provider. It was founded in 2012 [2] [3] by Stanford University computer science professors Andrew Ng and Daphne Koller. [4] Coursera works with universities and other organizations to offer online courses, certifications, and degrees in a variety of subjects.
The idea of the MicroMasters program started out as an iteration of the existing MOOC model when Coursera first started offering specializations for its various disciplines and a response to the changing nature of work as well as the major skills shortage impacting businesses around the world.
Fields may include brand management, [1] digital marketing, [2] integrated marketing communication, [3] marketing analytics and research, marketing strategy, pricing strategy and many others. The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in ...
Core specializations include Strategic Leadership and Management, Managerial Economics and Business Analysis, Value Chain Management, and Financial Management. Focus area specializations include Digital Marketing, Entrepreneurship and Strategic Innovation, Global Challenges in Business, Business Analytics, and Mergers and Acquisitions.
By June 2012, more than 1.5 million people had registered for classes through Coursera, Udacity or edX. [93] [94] As of 2013, the range of students registered appears to be broad, diverse and non-traditional, but concentrated among English-speakers in rich countries. By March 2013, Coursera alone had registered about 2.8 million learners. [56]
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
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