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Peer pressure is a direct or indirect influence on peers, i.e., members of social groups with similar interests and experiences, or social statuses. Members of a peer group are more likely to influence a person's beliefs, values, religion and behavior.
Numerous large-scale in-person and online experiments have documented this phenomenon in the intervening years. Beginning in the early 2000's, Christakis and Fowler explored the impact of social connections on behavior, describing how social influence and social contagion do not end with the people to whom a person is directly connected.
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It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think.
Peer pressure refers to a process of social influence on an individual.. Peer pressure may also refer to: . Peer Pressure, American TV production "Peer Pressure", song by L Devine
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