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"Drinka pinta milka day" was an advertising slogan used by the British Milk Marketing Board and Dairy Council. It was coined by Bertrand Whitehead in 1958 as part of a campaign to counter the drop in milk sales following price increases after the 1956 withdrawal of government subsidies to milk producers.
From the 1950s onwards, there were several memorable advertising campaigns by the Milk Marketing Board. Slogans included "full of natural goodness", "is your man getting enough?", "milk's gotta lotta bottle" (written by the advertising executive Rod Allen), and "drinka pinta milka day" designed by the advertising agency Ogilvy. [3]
From 1959 until the late 1970s, it had marketed milk under the slogan "drinka pinta milka day". [2] [3] Market research in the late 1970s had shown that younger age groups regarded milk as old fashioned and boring, and sales were declining. [4] [5] The MMB wanted to reinvigorate the product with a new slogan. [5]
My Sharona" by The Knack (singer Doug Fieger pictured) was the number-one song of 1979. This is a list of Billboard magazine's Top Hot 100 songs of 1979. [1] [2] The Top 100, as revealed in the year-end edition of Billboard dated December 22, 1979.
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List of Billboard Hot 100 top ten singles in 1979 which peaked in 1980 Top ten entry date Single Artist(s) Peak Peak date Weeks in top ten November 10 "Please Don't Go" KC and the Sunshine Band: 1 January 5 11 December 8 "Do That to Me One More Time" Captain & Tennille: 1 February 16 14 December 22 "Ladies' Night" Kool & the Gang: 8 January 12 5
She appeared on television and in the Dairy Council advertisements as the "drinka pinta milka day" girl. [8] By the end of the 1950s, the brothers were running Candy Corner, tobacconists and confectioners, on the edge of Kensington.
Gloria Gaynor scored a #1 hit with "I Will Survive" in 1979. Here are the Billboard Hot 100 number-one hits of 1979. That year, 10 acts earned their first number one song: Gloria Gaynor, Amii Stewart, Blondie, Peaches & Herb, Anita Ward, The Knack, Robert John, M, Styx, and Rupert Holmes; only Blondie would ever have another number one hit.