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The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign. Tropicana reignited a 15-year feud with customers over its packaging design ...
A spokesperson for Tropicana Brands Group, which owns the brand, told CNN that the company changed the bottle to address feedback from customers, including making it easier to pour and store while ...
According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.
Tropicana Brands Group (/ ˌ t r ɒ p ɪ ˈ k æ n ə / TROP-ih-KAN-ə) is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida . Between 1998 and 2021 it was a subsidiary of PepsiCo .
Beatrice Foods Company was a major American food conglomerate founded in 1894. [1] [2] One of the best-known food processing companies in the U.S., Beatrice owned many well-known brands such as Tropicana, Krispy Kreme, Jolly Rancher, Orville Redenbacher's, Swiss Miss, Peter Pan, Avis, Milk Duds, Samsonite, Playtex, La Choy and Dannon.
Tropicana has responded to the backlash following its bottle redesign. The clear carafe design and crown cap, introduced in 2011, has since become synonymous with the juice brand.
It acquired the Breyers and Light 'N Lively yoghurt brands from Kraft Foods. Under the stewardship of Michael Serruya (President and CEO), CoolBrands held exclusive long-term licenses for brands including Weight Watchers, Godiva, Tropicana, Betty Crocker, Trix, Yoo-hoo and Welch's. [citation needed]
PepsiCo announced it will sell Tropicana, Naked and other select juice brands to private equity firm PAI Partners. The company will net $3.3 billion in after-tax proceeds from the deal, and also ...