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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Indofood is an Indonesian producer of various foods and drinks, headquartered in Jakarta. The company was established on 14 August 1990 as PT Panganjaya Intikusuma, then later on 5 February 1994 its name was changed to Indofood Sukses Maksur.