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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
The toggle light switch was invented in 1916 by William J. Newton. [2] As a component of an electrical wiring or home wiring system, the installation of light switches is regulated by some authority concerned with safety and standards. In different countries the standard dimensions of the wall mounting hardware (boxes, plates, etc.) may differ.
52 Pick-Up is a 1986 American neo-noir crime film directed by John Frankenheimer and starring Roy Scheider, Ann-Margret, and Vanity. [3] It is based on Elmore Leonard's 1974 novel 52 Pickup and is the second adaptation of it after The Ambassador (1984). [4]
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The switches are then connected to each other by a pair of wires called "travelers" (or "strappers" in the UK), and the lamp is connected to the common terminal of the second switch, as shown. Using the traveler system, there are four possible permutations of switch positions: two with the light on and two with the light off.